The House of Scent Discoveries
To us, taking an opportunity or making a choice is like opening or closing a door. The experiences they hide have the potential to inspire and lead to unexpected outcomes. They shape who you are.
Everyone has all the prerequisites to become who they want to be. They just have to discover the door that reveals the required experience.
At Maison Noir we see us as the craftsmen of these experiences through fragrances. For this purpose, we have created a place where reality and imagination merge. A place that inspires through the discovery of worlds of scent.
We call this place
The House of Scent Discoveries
No one knows its exact location. It could be anywhere, Paris, New York, Shanghai, you name it.
Once you step through its entrance you will face various numbered doors. Each one of them has a different colour and hides a unique experience.
Take your time and walk down the floor. When you are ready, the choice is yours, which one will you explore?
Our Mission
Maison Noir was born from the unbound passion for unique and high-quality scents that inspire people to follow new paths and empower them to be whoever they want to be.
“We try to pay homage to the tradition of French perfume craftsmanship, by lending the brand this nostalgic, still modern character.”
Claudio Denz, Co-Founder
Maison Noir is unisex and uses only the best ingredients to realize long lasting formulas with distinct signatures. All our fragrances are crafted by the most talented individuals at the industry’s leading perfume houses.
At Maison Noir we do not only create perfume but develop worlds of scent. We shape experiences which requires us to carefully follow a creative process in order to meet the standards we strive for. This takes time, which we are happy to invest.
The results are worlds that have the power to inspire people and enable them to discover unique fragrances. We make scent tangible without having to smell them.
All our products are made in France and are designed in Switzerland.
“Fragrances inspire our senses and fire our imagination. We believe that in order to create great perfumes, a multidimensional approach is necessary. Therefore, we craft worlds of scent and are obsessed with including detailed elements of our story into our products.”
David Weber, Co-Founder
The Maison Noir Numbering System
We believe that numbers are just as important as words.
Therefore, at Maison Noir each of our fragrances does not only carry a name but is numbered.
Our system of numbering is an adaption of the Michael Edwards Fragrance Wheel.
We describe each of our fragrances using 3 main notes.
These 3 main notes are selected from 8 scent directions that we have defined in our fragrance wheel.
Each of our worlds of scent hence carries a 3-digit number.
The sequence of those numbered notes does not follow a particular order. However, in general the combined number starts with the most dominant feature of a fragrance that determines an important part of its personality.
The Beginning
Claudio Denz
During almost 16 years in the fragrance industry, Claudio Denz has created multiple best-selling perfumes for brands like Jaguar, Bentley and Lalique. After all those years in the industry his dream of creating something from scratch has grown too important to ignore. With a head full of ideas, he started to map out the cornerstones of what was to become Maison Noir.
David Weber
David Weber has started his career as a derivatives trader for a Swiss investment bank. Fascinated by the world and determined to redirect his professional path towards a more entrepreneurial future, he relocated to Sydney to obtain an MBA. Following his return, Claudio introduced David to the idea of Maison Noir who was immediately hooked. Together they set off to conceptualize something unique.